RARE NEW Vintage 1990s Bad Boy Records "Invisible Bully" Adjustable Cap Black/White Excellent Embroidery Bad Boy Records (or Bad Boy Entertainment ) is an American record label founded in 1993 by rapper Sean "Puffy" Combs. It operates as an imprint of Epic Records, a division of Sony Music Entertainment. It has been home to many artists, including Craig Mack, the Notorious B.I.G, Faith Evans, 112, Total, the LOX, Mase, Shyne and Carl Thomas. At its peak, Bad Boy was worth U.S. $100 million dollars.